Product demo videos are a valuable resource when it comes to selling your product on a digital marketplace. It’s no secret that having a demo video increases your chance of converting a customer, however, creating one isn’t that easy. Ideally, you want these videos to be crisp and professional-looking for customers to follow. Creating a product demo video can engage your user and lead to increased sales of your products. Product demo videos are great for demonstrating how a product works, how easy it is to use and its features. A great demo video helps you to improve your brand image.
In this article, you will learn about six easy steps to create your product demo video from start to finish, so let’s get started!
- Determine the goal
Creating a product demo video is no easy task. In fact, it’s downright time-consuming and difficult if you do not know what you are doing. By creating a video, you will have the opportunity to provide users with detailed information about your product. However, there are many options available when it comes to producing a product demo video for your business or customers. The first step in creating a product demo video is to identify your goals. What are you trying to achieve? Are you trying to educate your customers about the benefits of your product? Are you looking to increase sales of a particular service? Are there any pain points in the process that customers experience, and do you want to show them how your products can eliminate that?All the questions have been demonstrated very effectively in demo videos, and an educational approach will be adopted to reach your target audience.
- Select Your Audience
After determining the goal of your video, now you need to think about your target audience. In order to make a great product demo video, you need to think about what audience you are targeting for this demo video, or who will watch your video. It is a step-by-step process to select your audience. Creating a buyer persona will help you to get your target audience and content they are interested in.
- Create an Outline or story line
Your product demo video should be a professionally-produced, high-quality video that shows your audience exactly how to use your product. A poor-quality video with poor audio can drive potential customers away from purchasing your product. A good video starts with a story. The most successful product demo videos include a storyline that draws the audience in and creates an emotional connection to the brand. It’s important to consider how you want to portray your brand and what message you want to convey through your video.
Create an outline before writing a single word. If you have some experience with screenwriting, this part should be easy for you. The objective here is to create a storyline for your product demo video that will tell buyers exactly what they should expect from using it. This means thinking about the characters you’ll use in the video, what will happen at various points during the script, and how the plot will unfold.
- Structure Your Video
To make your audience understand your video you need to structure your video. To create a proper structure, think about some questions and their solutions in your mind, so that your video is well connected to your audience, for example does the video highlight pain points to grab attention? You also need to decide whether you want your video to be in text, visual, animation, or live video.
There are a lot of things to look into before creating structure, or you can look around for an online video editor. It will help you to get templates where you can start with and make your first product demo ready in 10 mins.
Another thing to think about is the length. You might wonder how long a product demo video should be. The sweet spot is two minutes. If your demo delves into detail regarding use cases and functionality, you can go up to five minutes.
- Demonstrate how the product functions.
Demonstrate how the product works. But be careful not to get into too much detail. A demo video does not have to demonstrate all the steps. A tutorial video is the best way to do this. Also, keep it to a limit. While working with complex product videos, try to cover all the parts of a complex product, but we recommend starting with something generic that will appeal to your whole audience.
- Provide a Clear Call to Action
The purpose of a product demo video can be to educate or to sell. If the goal is to sell, then adding a strong call-to-action at the end of the video is important in getting clicks and leads. In this case, it’s imperative you get your viewer on your site and collect their information by clicking a link or filling out a form. If you want to create an informative product demo video, then there’s no need for a CTA at all. Whatever you’re hoping to achieve with the video should be clearly stated in the first few seconds so that viewers understand exactly what they’re watching before they hit “play.”
To sum it up
Overall, creating a product demo video is not that simple. There are many elements and a lot of things to be taken into account when thinking about the design and content of such a video. But on the other hand, it is worth the effort, because in this way you can sell more products and therefore increase your turnover. Whether it’s paints or pens, the secret to success lies in the effective presentation of your product. Undeniably, you want to ensure that your product sells itself! With that said, we hope that this guide has given you some useful guidelines for developing your own product demo video. The best thing about making a product demo video is that you can start small, become familiar with all the required elements, and then continue with more advanced ones when you have gained confidence and experience in this area.