The Main Types of Digital Marketing Explained

Whether you’re a business owner or a budding marketer, digital marketing is an undeniably useful field to be proficient in. A good digital marketing campaign has the ability to boost a business or brand to new heights and reach millions of people. It’s a powerful tool, but like any piece of equipment, you need to know how to use it.

If you’d like to sharpen your skills, the first thing you’ll need to learn is all the different types of digital marketing channels that are available. Depending on what your goals are, or what type of business you are in, one might suit you more than another. If you’d like to learn more about the digital marketing options available to you, read on.

1. SEO

SEO (or search engine marketing) is one of the best-known kinds of digital marketing. You’d probably heard of it before, what what is it exactly?

In essence, SEO employs a number of different tactics in order for your site to rank higher on search engine results pages (SERPs). This can be done through means like keyword usage, website optimization, and content marketing. If you’re interested in SEO, digital marketing services like http://thehoth.com can help you to achieve your goals.

2. PPC

PPC (or pay-per-click) is another common form of digital marketing. Again, it has to do with search engines, except this time, instead of seeking organic site visitors, PPC runs paid advertisements on SERPs and on various different websites. PPC gets its name from the fact that you pay every time someone clicks on your ad.

3. Email Marketing

Email marketing is one of the biggest types of digital marketing for businesses both big and small. Almost half of all marketers consider email marketing important for both lead generation and lead nurturing. It is used to send advertisements, offers, and information in the form of newsletters.

4. Social Media Marketing

Social media marketing is especially popular for small business growth. This is because it doesn’t have to cost much money, although most platforms—Instagram, Twitter, Facebook, TikTok—have the option of paid promotions as well.

Social media marketing can help reach specific demographics by targeting certain groups. This also ties in with another type of digital marketing: influencer marketing. This involves a brand teaming up with an influencer to promote their product or service. Learn more about influencer marketing and how to increase your ROI and get more sales.

5. Content Marketing

Although already mentioned in the context of SEO, content marketing deserves its own shout-out. Content marketing refers to creating content that your customer base will find valuable.

It’s not always so much about directly advertising something, rather about delighting and engaging your customers to increase engagement and brand loyalty. Of course, it ties into several of the above types of marketing, as well.

The Different Types of Digital Marketing

There are tonnes of different types of digital marketing, so it’s important to identify which ones may be most important to your business. Hopefully, this guide has helped to jumpstart your journey to becoming a digital marketing whizz. For more digital media-inspired content, check out the rest of our site now.